In NYC, you’re either speed walking, catching a train, stealing a cab, or cursing the fact that you’re perpetually 10 minutes late for everything. So why would you stop to look at a billboard? We needed to do something drastic. Which is why we turned what would otherwise be just another billboard into an interactive trivia game. A game and a campaign where we could measure our target audience's interaction.
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The project consisted of two core components: A web application that allows visitors to www.Drop.io to affix a location to a drop and an iPhone application that allows users to scan their physical location for drops.
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The RFID Personal Metrics Project is an exploration into personal metrics and radio frequency identification (RFID) technology. RFID is a nuanced and versatile short range communications technology. It is used widely in large-scale distribution and security infrastructures, but until recently had enjoyed relatively few consumer oriented applications. Recently, various transportation and financial services projects have brought the technology into the public eye. To be ready to answer questions and make recommendations for our clients we formulated a project that would give us first hand experience with RFID hardware and another EP group area of interest, data visualization.
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Using a simple interface, anyone can create an Urban Mixtape by adding some great places to their "mix", then sending it off to a friend's phone or email address. Users receive an SMS or email link to their Urban Mixtape -- easily viewed on any web-enabled phone -- and dynamically reordered around their current location. Users of Socialight's award-winning Mobile Java application can "follow" a Mixtape from start to finish using location-aware devices such as the Nokia N95. The application also includes a "remix" function that allows the user to modify the order of their Mixtape based on their current location.
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You're heading into work and walk by a restaurant that you've always wanted to try, but can never remember where it is. With this tool, you can "bookmark" your place and then, when you get to your computer, you save that restaurant and have access to that information on the web or on your Blackberry. Think of it like saving, or bookmarking, your favorite places--restaurants, stores, bars--so that they're handy whenever you need them.
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A mobile opt-in plan was created for a prominent hospitality brand, making it easy for travelers to enroll in rewards programs for any of their business hotel chains. Instead of having to deal with forms or customer service, it allows users to enroll by sending an email address via SMS to a shortcode. When they log in to their email, their enrollment package is ready and waiting for them.
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Every quarter, we gather together employees from our San Francisco, New York, Detroit and Toronto offices to participate in our corporate training program, called Camp Organic. It’s an intense 3-day exercise in consumer empathy, with teams creating mock campaigns based on interviews and behavioral data collected from their target demographic.
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When the iPhone launched, we were all over it. To help us get acquainted with how to optimize web applications for the iPhone, we took the ATM locater concept and integrated it with the iPhone’s native version of Google Maps. Using the Location Finder app on their iPhone, customers can perform a radial search for ATMs just by inputting their ZIP code.
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Isn't it annoying when you can't find your bank's closest ATM and, in desperation,you use another ATM and get dinged with fees? Here's a user-friendly method to help you find nearby ATMs on a GPS-enabled Blackberry. Simply open the application and find the five closest ATMs displayed on a map, based on your current location. You can also see some basic information about each ATM including hours, exact address, and phone number.
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Have you ever thought about the ripple effect of Flickr images on a brand? We were curious about three things--how many images were tagged with a brand, how many times they were viewed, and what we could learn about brand enthusiast communities. So, we created the Flickr Image Counter--a web-based tool developed to study the power of consumer-to-consumer (C2C) media. It can quickly count the total number of image views for a given tag by counting the number of times an image has been tagged and then tallying the total number of image views associated with each tag.
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Similar in concept to the GPS-enabled ATM locater developed for the Blackberry above, this application was developed on the Yahoo! widgets platform to help customers find conveniently located ATMs and branches from their computer.
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